StarLight General Trading L.L.C - Administration and General Merchandise
SGT earned its distinct share in the IT distribution market by visualizing its goals and then striving to achieve it. SGT primarily dealt in supply of IT hardware components of various brands like Intel, Asus, AMD, Sony, Maxtor, Kingston Technology, Micron Technology and many others, to resellers worldwide. SGT’s strength in the IT distribution market was maintained through effective sales relations with their dealers. After the successful establishment of the IT and Electronics business unit, SGT expanded its horizons and set up its general merchandize business unit with a vision of supplying raw material for various industries. In collaboration with its strong partners in the Far East and Europe, SGT was able to source the best products with superior service quality.
This period marked the transition of the organization. SGT, after studying the global market dynamics, underwent rapid transformation. The organization began to venture into new arenas and with a clear vision of future operations started new companies to specifically handle the novel ventures. It relegated to act as an administrative hub to regulate the flow of operations between the subsidiary companies and continued trading in General Merchandise.
Optiron F.Z.E - Optical Media Discs and Packaging
SGT foresaw the change that was headed towards the IT Distribution Industry and its possible downfall. It made a paradigm shift by focusing on Optical Media Discs (OMD) and by strategically decreasing operations in IT Distribution. Optiron F.Z.E. was set up with the sole intention of manufacturing and distributing Optical Media Discs. It marketed the OMD products under the brand GR8 by focusing on B2B and B2C operations. To strengthen its reach, it operated on a Cellular Distribution Unit and today has achieved a horizontal business model making its products easily available to front dealers as well as end consumers.
Website : www.gr-8.net
InMuscle L.L.C - Sports Nutrition Supplements
The Nutrition Supplements Industry presented immense potential in the Middle East and with the vision of diversifying itself, a new company - InMuscle L.L.C, was founded and added to the business portfolio. InMuscle focused on marketing and distribution of the entire line of nutrition supplements products to professional and amateur athletes as well as fitness enthusiasts. The group’s immense distribution knowledge helped it foray in the nutrition supplements market and be a strong player in the Middle East.
InMuscle has since then established itself with an array of products and is the official distributor for leading companies like MuscleTech, BSN, Gaspari Nutrition, MHP, Nutrex and many others. It has penetrated and captured the local as well overseas market. As a part of its marketing strategy, InMuscle has been vigorous in its promotions and has set its sights on promoting the IFBB Grand Prix and has entered into agreement with IFBB to host and promote first ever IFBB Dubai Grand Prix.
Website : www.inmuscle.com
Euro One L.L.C - Physique Magazine
In early 2007 the group felt the need to support the Bodybuilding and Fitness Industry and the training of individuals as there was dearth of professional information available. Keeping this perspective in mind the group launched a new company, Euro One L.L.C to publish the monthly magazine “Physique” which focuses on bodybuilding and fitness in the Middle East and also gives a layman, the guidance to go about this sport. The first issue of the magazine got published in April 2008 and since then is being distributed in more than 15 countries, with the vision to have a presence throughout the globe.
Website : www.physique-mag.com
