Page 4 - insider - April to June 2016
P. 4
Physique TV tops rival Physique TV airs the
channels on du IPTV live broadcast of Abu
network Dhabi Warriors 4

Dubai based TV consultancy and service provider Channel Physique TV, the MENA region’s rst and only 24 hour HD
Sculptor analysed the overall audience of du in January and television channel dedicated to tness, healthy living, lifestyle,
reported that Physique TV continues to beat its competition. combat and extreme sports, broadcasted live the Middle East’s
The channel enjoys a healthy mix of genres in its top airings premier MMA ghting championship, ABU DHABI WARRIORS 4 on
shows grid, with its extreme sports program Maximum Rush 24th May.
capturing the top spot.
Physique TV ranks #1 in its competitive set on du homes, In partnership with the UAE Jiu Jitsu Federation, ABU DHABI
strengthening its position with an 11 per cent share WARRIORS 4 featured 10 action packed ght card. Taking
improvement month on month according to du Audience place at the IPIC Arena, Zayed Sports City in the UAE capital,
Data ranking report. Included in the competitive set are local ABU DHABI WARRIORS 4 was headlined by American
channels City 7, Life TV and Zee Living. heavyweights Paul “Headhunter” Buentello (34-16, 21 KOs), vs
Hamid Dizji, CEO of Physique TV comments: “We are rm on Eric Prindle (11-7, 6 KOs) for the ABU DHABI WARRIORS
our commitment to deliver quality entertainment that HEAVYWEIGHT TITLE, with the former winning by a one
inspires healthy lifestyle and we are truly delighted to learn punch knockout within a few seconds of the ght in round 1.
about this great news. Physique TV will continue to feature Hamid Dizji, CEO of Physique TV commented: “We are
interesting and informative lifestyle, health and cooking delighted to bring another world-class MMA event to our
programmes that appeal most to our viewers.” viewers across the MENA region. We have been at the
The TV channel leads the programming from morning until forefront of mixed martial arts, and we will continue to do so
prime time on weekdays and weekends. The TV shows as we o er live coverage of premier MMA events like ABU
Maximum Rush, Push Girls, Cooking with Siba and Harley DHABI WARRIORS 4. It’s a real pleasure to be part of such a
Street Beauty yield the highest audience return for the huge milestone in the MENA region’s MMA network.”
channel in January relative to their airtime. “We laid the foundations last year, now it’s time to build on it,”
In addition to du channel 409, Physique TV also airs on said Lubomir Guedjev, Managing Director of Abu Dhabi
Etisalat elife channel 793 in the UAE, channel 77 and 78 on Warriors. “We are proud to have nalized the o cial calendar
Intigral in Saudi Arabia, and Ooredoo channel 730 in Qatar for 2016. We are scheduled for two events in Abu Dhabi, (May
and throughout the Middle East and North Africa on Arabsat 24th and November TBA) as well as four events from the series
via My-HD platform. ‘Road to Abu Dhabi’. Our strategic plans for 2017-2018 are in
process too and we aim to build a sustainable sport product,
not just events. Our partnerships with key partners will
contribute to the objectives of the organization.”
Catch the replay of ABU DHABI WARRIORS 4 on Physique TV
throughout the Middle East and North Africa on Arabsat via
My-HD platform, and through Du channel 409 and Etisalat
elife channel 793 in the UAE, channel 77 & 78 on Intigral in
Saudi Arabia, and Ooredoo channel 730 in Qatar.

3 SGT Insider / April - June 2016
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